Our Manifesto

We're fighting for authentic expertise in the age of AI

For years, we've built real expertise through study, practice, and getting things wrong until we got them right. Now generic AI is copying it all. ChatGPT and similar tools are scraping human knowledge and turning our hard-won expertise into bland, anonymous responses. Our audiences, people who used to come to us, now ask machines instead.

Every time they do, it devalues what we've spent our lives creating.

They call it "democratising knowledge." We call it stealing expertise. But here's the thing: society needs real experts more than ever. Expertise isn't just information- it's wisdom with humanity attached. It's the nutritionist who's tried every dish herself. The travel writer who's been lost in foreign cities and found magic in the chaos.

Expertise has a name, a face, and a story. When people need answers, they should know exactly who they're talking to and why that person's opinion matters. Trust is earned, not programmed. The best insights come from people who've failed, learned, and improved. We built our knowledge. We should control how it's used and who benefits from it.


We're building something different- a world where expertise stays with its creators, audiences know they're talking to real people, and authentic voices aren't drowned out by machines.This isn't about stopping AI. It's about making AI serve experts instead of replacing us.

Our knowledge built us. Now let it work for us.

How We're Different

We're not another AI platform trying to serve everyone. We work exclusively with elite experts to build premium AI experiences that truly represent their expertise and brand.

Expert-First Platform

Built by experts, for experts. We understand the value of authentic knowledge because we've built our own.
Why it is important for you
We work with a handful of people: We're selective about our partnerships, working only with experts who have genuine domain authority and influence.
We build your AI with you: No templates or one-size-fits-all solutions. We work closely with you to capture your unique voice, knowledge, and personality.
You own everything: Your data, your audience relationships, your content, your revenue—it's all yours. You're building your asset, not ours.

Authentic Expertise

Real knowledge from real people who've earned their insights through experience, not algorithms.

Expert Ownership

Your knowledge, your data, your revenue. We believe experts should control and benefit from their expertise.

Trust & Transparency

People deserve to know who they're getting advice from and why that person's opinion matters.

Quality Over Quantity

We work with select experts who have genuine domain authority, not everyone with an opinion.

What We Stand For

Our core values guide everything we build and every partnership we form.